Review: Selling to China by Stanley Chao
A Chinese American business expert presents his latest wisdom regarding how small trading companies can establish economic links with counterparts in China in Selling to China: A Guide for Small and Medium-Sized Businesses.
The primary tenet for an SMB (small to medium-sized business) to bear in mind, Chao states, is that Chinese and American entrepreneurs have the same goal – to make money. This is especially true since the older “Mao” generation is phasing out, being replaced with what the author calls the “Me Generation” (age 20-30), which is less traditional, and more prepared to make deals.
When Chao […]