Newsletter Campaign

The window for marketing is pretty small. Certainly, you should never give up on a book once it’s had its major marketing push, but Amazon only gives a 3-month window to end up in the Hot New Releases section, or to benefit from other ranking factors that fade over time the older a book gets. So it can make sense to put all your eggs in one basket and try to make a giant push all at once.

Think of movie marketing – there are a few weeks of heavy advertising leading up to a release, there’s an opening weekend, […]

Most know that BookBub is very expensive, as well as very difficult to get into. SPR’s own BookBub alternative (starting at $199) has no barrier to entry, but it’s also expensive if your budget is…zero. There are a number of BookBub-style newsletter services that allow for free submissions. These submissions aren’t guaranteed, and many offer a paid option to guarantee inclusion, but it’s still helpful if you really have no budget for book marketing, or you want to pad out your paid efforts with some other services.

As with pay sites, it’s best to spread out these listings over 3 […]