Business Book Reviews

Must be Relevant to Make Some Money by Dr. Phil Copeland (“The Other Dr. Phil,” as it says on the cover) is a comprehensive guide outlining long-term planning for businesses, focusing on such important facets as leadership, innovation, sustainability, marketing strategy, and effective engagement with consumers.

The book is exhaustive about sound business practices, yet Copeland never completely defines what “relevance” is in terms of business production, even if he begins each chapter with the same sentence: “You must be relevant to make some money.” While relevance obviously means “connected” or “pertinent,” these in themselves are vague and open-ended terms. […]

Philipe Bruce has a passion for human resources and how to maximize potential in a diverse workforce. Millennials, otherwise known as Generation Y, are changing – and breaking – the rules of business, and talent management heads are going to have to learn how to make the most of this resource, as millions of young workers enter the job market.

Bruce tackles the dilemma of how to demograph and analyze this new skillset. There are some generalizations that can be made and proven to be true: Generation Y are “digital natives” and have skills that come naturally other generations had […]