Book Promotion Articles

What Should You Charge for an Indie eBook?

The short answer to the question in the title is there’s no set answer. Indie book pricing is a tough matter because each book and each genre will sell differently at different price points. A 10,000-word erotica short can actually get away with charging $3.99. A first (non-erotica) novel by a new author generally can’t.

On Reddit, this was a comment on a post by a new author who was struggling how to set price. I argued that he should lower his book to $.99 from $1.99, as he wasn’t selling any books. This was a response:

99c essentially

[…]
2019-02-03T09:35:00+02:00March 25th, 2015|Categories: Features, Resources|Tags: |

How To Stop Worrying About Google and SEO And Still Sell Your Book

google hqThe Internet is throbbing with “SEO Social Media Marketing Specialists” bursting to tell you how you messed up your author website by adding a link! Google penalties are coming to get you! You’ll be excommunicated from the INTERNET if you DO NOT ADHERE TO SEO GUIDELINES! Oh my god, the FTC are coming for you too? Six-figures fines? And don’t get me started on Amazon. If you don’t do the ten thousand things here listed, you will be PENALIZED by Amazon, and your book will become nothing, NOTHING I tell you! You may also find that you are hounded via […]

2019-02-03T09:35:08+02:00March 9th, 2015|Categories: Features|Tags: , |

The Truth About FTC Guidelines For Paid Book Reviews

A flurry of nervous blog posts about “the dangers of paid book reviews!”  and “Google Penalties!” drove me to dig deeper into exactly what FTC guidelines mean for sites like SPR. Here’s the upshot of three months of advice and research.

I contacted the FTC, and spoke to an officer about paid book reviews. It is about time we all had it from the horse’s mouth.

Here’s the take-home:

The FTC Guidelines that the doom-n-gloom bloggers have been banging on about (with Matt Cutts of Google quotes akimbo PENALTIES! BOOKS BEING REMOVED! SHOCK! HORROR! SIX-FIGURE FINES! YIKES! END OF THE […]

2019-02-03T09:30:11+02:00February 19th, 2015|Categories: Resources|Tags: |

Six Reasons Why Some Books Will Never Be Bestsellers

Often authors ask, “Why am I not selling any books?” after spending time, and often money, on pushing their books like crazy on self-publishing them. Here, we take a look at why that happens, and what you can do about it if you are in that exact situation.

1. Niche means niche, and if it’s niche…

Issue: A niche subject has a finite market, whatever you do.

Solution: Think of a new angle to market your book to a broader market. But accept that if you wrote a book about a real niche interest, such as coin collecting, corset making, […]

2019-02-03T09:01:26+02:00February 18th, 2015|Categories: Features|Tags: , , |

How to Choose Kindle Keywords

One of the more confusing aspects of publishing to KDP is selecting keywords. For many writers, finding that sweet spot for the right keywords has been the difference between sales and obscurity. Like Google SEO, there’s a bit of an art to it and it’s important to experiment if your sales are currently flat.

First, Amazon makes it somewhat easy. They list the keywords that you have to have in order to list in certain categories. For example, take a look at the Young Adult category. Some of the keywords are obvious but the “Angels & Demons” category needs the […]

2019-02-03T09:36:35+02:00February 12th, 2015|Categories: Features, Resources|Tags: , |

Self-Publishing Starter Kit

We get a lot of questions here from writers just beginning to self-publish who have little to no idea about the process. They’re all asking about the most basic nuts and bolts: how do I self-publish? We’ve gathered together the best services currently running (and have been running for a while) to publish a book quickly and professionally.

There’s still a fair bit of DIY involved with the services listed below, but you’ll have a more professional book and keep a larger share of the royalties.

So here’s a basic starter pack for the novice self-publisher who wants more of […]

Ten Ways To Get Your Book “Review Ready”

good reviews
As the owner and editor of Self-Publishing Review, I deal with hundreds of self-published and indie books every year. People ask me, “How do I get a good review?” Apart from actually writing a good book (snort) there are a few other things you can do to make sure you get your readers to invest and feel they can sing your praises on Amazon, Goodreads or Barnes and Noble.

1. Get a professional edit for your manuscript. This is 101 stuff, but still I see authors saying they are doing it themselves, or have let it loose on a friend. […]

2019-02-03T09:33:04+02:00January 23rd, 2015|Categories: Features, Resources|Tags: |

Five Ways To Sell More Books On Amazon

While there are other sales options open to you as an indie author, Amazon sales will feel like they count the most to most writers. Here are five quick ways to help you sell more books on Amazon.

Research Bestseller Keywords And Apply Them To Your Subtitle

wildUse the same keywords as bestsellers in your categories so that when customers search by keyword “Customers with Similar Searches Purchased” will then show your book in the search results for higher ranking but similar books.

As I have mentioned before, keywords on Google don’t really make sense in the same way […]

2019-02-03T09:35:17+02:00January 22nd, 2015|Categories: Features, Resources|Tags: , |
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