Book Promotion Articles

Why does everyone misunderstand a paid review? Let’s get into the myths. Also, scroll down for real time proof that paid reviews do in fact sell books.

MYTH A paid review is any review you paid for

TRUTH There are three types of paid review. Here, I list 1 and 2 (good methods) and 3 (stay away).

1. Professional editorial review service (Kirkus, SPR, BlueInk, Foreword, Indiereader, Reader’s Favorite) The reviews you buy direct from a professional review service should only be posted in your Editorial Reviews section as provided by Amazon for this purpose. They are considered a boost to

A mixed or negative review can be instrumental in development of an author’s career for many reasons, and even if published on Amazon it should not be regarded as a personal affront or an attack. Cate Baum outlines the main reasons your review could be surprisingly negative, and how can you deal with this?

This morning, two authors I worked with completely melted down at their (not at all badly rated) 3-star and 4-star review respectively. Full-on tantrums. Quite incredible. I understand they paid for their review, but this doesn’t mean they are entitled to a positive review, only an […]

A survey of over 300 indie authors worldwide from Kindlebookreviews.net proves unequivocally that while many self-published authors thrash out the “morals” of paying for a book review,  the presence of paid editorial reviews on your Amazon book page will help sell your book – and only a quarter of authors are strongly against the idea of paying for a review.

• The  vast  majority  of  authors  greatly  appreciate  the  value  of  honest  book  reviews,  and  believe  they  help  improve  the  credibility  of  their  book,  and  helps generate sales.
• The majority  of  authors  approve  of  paid  review  services  as  long  as  they