Book Promotion Articles

A new resource for indie-authors? Foozago books and the indie book event.

I came across Foozago Books: Indies while searching for indie book stores for my self-published non-fiction book. Then I came across them again on the discussion of Joel Friedlander’s (The Book Designer) post indie bookstores vs. indie publishers.

Basically they are a little amazon, but you have to print and send them your books. They’ll list them and give you 60%. Joel and others point out that this isn’t a great way to make money – and it isn’t, not in the long term. But in the beginning, it isn’t about money, it’s about exposure. It’s about being everywhere. And […]

2011-04-06T14:21:41+02:00April 6th, 2011|Categories: News, Resources|Tags: |

How to use a book trailer to promote your book – and where to get a cheap one made.

Book trailers have become a staple in the publishing industry. Unfortunately they can costs hundreds or even thousands of dollars (for only 1 minute of video!). Do you really need a book trailer to promote your book? Where can you find high quality, low cost video production? What do you do with a book trailer once you’ve got one? Here are some tips.

1) Making the trailer. There are two ways to go. One is high quality, professionalism. Like a movie trailer from WB. These can be pretty expensive but stand out from the majority of book trailers (which are […]

2011-04-03T10:01:49+02:00April 3rd, 2011|Categories: Resources|Tags: , |

How to get your book reviewed – by avoiding book reviewers.

To have a chance at selling your book on amazon or online, you need reviews. Lots of them. And if you’re like me, you hate pushing all your friends and family to review your work (is it really fair to ask them?) and leave comments. So most authors do this:

1) Search online for book reviews, indie book reviewers, self-published book reviews, how to get book reviews, etc.

2) Email or contact those reviewers asking them to take a look at their books and comment.

Here’s why that doesn’t work. First of all – those few sites that offer […]

Blogads for book sales? Where and how to advertise your self-published book.

For the past few months I’ve been trying just about everything to get people to read and comment on my indie non-fiction. I’m giving it away for free on my website. I sent out massive email campaigns to related bloggers, basically begging them to take a look at get the free copy. Response has been good – but limited. As of right now I’ve got only a handful of amazon comments and the book is ranked well over the 1,000,000 mark on amazon. But I’m still optimistic, even excited, because I’m learning a lot about what works and what doesn’t, […]

2017-03-24T09:22:57+02:00April 1st, 2011|Categories: Resources|Tags: , |

Is there a point of critical mass in marketing a book when it begins to sell itself?

At the beginning of September I made a pledge to myself to cut back on marketing, step up my writing, and see what effect this had on my sales. So how did I do?

Well, I wasn’t completely successful in terms of writing. A trip, a cold, several sets of papers to grade became useful excuses not to write, but I did write 2,000 more words, and have 5 chapters of “Uneasy Spirits,” my sequel to Maids of Misfortune, completed. More importantly, I am much more engaged in the process of writing. For those of you who have read […]

2019-02-03T09:04:12+02:00October 26th, 2010|Categories: Features|Tags: , |

Back to Basics on Book Promotion – A Review of Book Candy Studios

BACK TO BASICS – BOOK PROMOTION

How many of you have been tempted to or already paid for “Blog Tours”?  Did it increase your book sales? Expensive book trailer? Fun but more book sales?  When it comes to book sales, the old adage is still true: the best form of advertising is “word of mouth”. The only question is, how do you generate word of mouth without spending a lot of money?  Approximately 5,000 new books are released every month and the average author sells only 250 (mostly to family and friends).

I have probably made the same mistakes many […]

2011-10-08T17:10:44+02:00September 3rd, 2010|Categories: Resources|Tags: |
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