Book Promotion Articles

Search Engine Optimization (SEO) Basics for Authors

Whether you’re self-publishing or you went the traditional route, you’ve likely been told that you need to have a blog and a website. But, if you’re like a lot of authors, independent and otherwise, you don’t get many visitors to your site.

Leaning a little about search engine optimization or SEO can help.

SE-what, you ask? Some strange computer virus?

No, nothing so scary. Let’s take a look at the basics.

What Is SEO?

Search Engine Optimization is the art of making your site/blog seem particularly useful and important to Google, so it’ll list your pages higher than those of […]

2011-10-02T10:03:47+02:00October 2nd, 2011|Categories: Member Blog, Resources|Tags: , |

Beating them off with a Schtick

I’ve written a book with a schtick.

If I tell you that when I first drafted my collection of Christmas-themed horror shorts they were as a gift for my wife, who loves the holidays like no doe-eyed child ever did, and that I genuinely wanted to explore the notion of ‘giving’ creatively, while reveling in a mythology that is all too rarely untouched by serious genre writers, precisely because the associated tinsel-trimmed gimmickry makes them seem corny or hackneyed: you still won’t care. If I tell you these things they will only ring as excuses: as the book enters the […]

2011-09-01T12:27:24+02:00September 1st, 2011|Categories: Features, Member Blog|Tags: |

Smith Publicity: Marketing for Self-Publishers

I don’t have any direct experience with Smith Publicity, but it’s nice to see this as part of their manifesto:

Over the last ten years, self-publishing has evolved from what was stigmatized as amateurish endeavor to an increasingly accepted and exciting form of publishing. The industry has enjoyed a revolution of popularity and gained credibility via front-page articles about self published books in publications such as the New York Times and mentions in TIME magazine.

Today, self-publishing is all about providing opportunities to authors whose self published books who otherwise might never have their book see the light of

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2019-02-03T09:03:45+02:00July 14th, 2011|Categories: Resources|Tags: , |

eBook Authors: Self-Publishing is Like Playing Baseball

Recently I read a great article by Patricia Fry called ‘50 Reasons Why You Should Write That Book’. It is a FREE 24-page Booklet filled with great ideas and information for self-publishing authors.

I was struck by the similarity between the problems eBook authors have when they get started and baseball players starting off on their journey to the big leagues. The question is how do authors and players keep from failing?

Less than 1% of all players drafted make it the big leagues. There are 750 choice positions in the majors. Of the thousands of players that have that […]

2020-02-21T03:36:54+02:00July 13th, 2011|Categories: Features|Tags: |

Who Are You? Writing an Author Bio

What’s in your author bio? Do you even have a bio? Believe it or not, your bio is an important tool in selling your book.

A few weeks ago, I was the featured author at a meet-and-greet book event. As is my custom, I made a point of making the rounds to greet the other authors, ask about their books, and collect book markers, post cards, and other souvenirs to check out their websites and purchase books later after I got home, since I didn’t have enough money to buy all of the books, even though I wanted to.

As […]

2020-02-20T13:24:23+02:00May 26th, 2011|Categories: Features|Tags: , |

Free Tools For Authors From Ebook Friendly

Ebook Friendly - a distraction-free way to discover and buy ebooksSome of you already know that I founded Ebook Friendly – a special kind of e-bookstore addressed to those readers who are aware of distractions the web brings and want to avoid them at the stage of browsing for books. Because reading is all about being focused, opposite to Internet – which is all about being distracted.

Reader friendly interface is one part of the proposition.

As a self-publisher I also want to make this site a place where great books from self-published authors can be easily discovered. There is no better way to do it than help the […]

2011-04-28T10:06:45+02:00April 15th, 2011|Categories: Lead Story, Resources|Tags: , |

Tim Ferriss teaches book promotion secrets – for $7000.

Although Tim Ferriss (4 Hour Work Week, 4 Hour Body) isn’t self published, his success is due entirely to his own promotion and marketing tactics. Pretty much single handedly he’s created a book promotion campaign strategy that is keeping both his books high on the best-seller lists, for years. A couple days ago he announced that he’s going to hold a private conference with only 200 people, and share the secrets he’s developed to launch a bestseller and keep it selling. And you can join – for $7000. Yes, it’s too pricey for most self-published authors; but it is […]

2011-04-15T19:50:30+02:00April 15th, 2011|Categories: Member Blog, News|Tags: , |

5 creative book marketing and promotion tips with fiverr.com

Two nights ago I became addicted to the website www.fiverr.com. If you haven’t heard of fiverr, it’s a website that allows people to offer to do a variety of things for five bucks. There are hundreds of different kinds of things people are willing to do – and at $5 per job, many of them are fantastic bargains. Here are a few of the more interesting things I’ve found and am testing in my book promotion and marketing:

1) Improve your PR-rank. If you have a blog or website, it’s important to have a lot of high quality links […]

2011-04-15T19:48:05+02:00April 15th, 2011|Categories: Resources|Tags: , , |
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