Book Marketing Advice and Tips

“Handselling books”, as it is known, is aggressive. Don’t tell yourself tales like “I just want to get ten signups to my mailing list today.” No, you don’t. You want to sell your book. You just can’t be bothered. You’d rather send an email and see if someone buys your book after they left.

So here’s how to handle the front line, the trenches, the living marketplace of book ownership. Author Elizabeth Sims says at Writer’s Digest, “Building a readership one person at a time, face to face, is incredibly valuable. And because unlike a juicy rack of […]

Self-publisher Dylan Hearn has a very honest, but fairly depressing, post up on his site that’s gone pretty viral because it speaks to so many: 5 self-publishing truths few authors talk about:

1 You need talent to succeed but it’s no guarantee
The days of being able to publish an average story with an OK cover and finding success are over. There are many, many talented writers out there producing fantastic books who are struggling to find an audience. I know so many brilliant authors struggling to get themselves heard. An excellent story, professionally edited, well presented and with

Authors don’t like to promote their own works. Here are actual quotes from some of the authors we published:

“I’m a writer, not a marketer.”

“I’m uncomfortable asking people to buy my book.”

“I don’t really understand social media.”

“I’ve put a ton of effort into writing my book. Why do I have to sell it?”

On the one hand, I sympathize with these comments. It makes sense. You’ve written a book and it’s somebody else’s job to sell the books. Isn’t that the way the book business works? Plus, won’t your beautiful writing sell itself on its own merits?[…]