Author Branding

Establishing a Brand

I have been working my way through the Platform/Promo Lessons in Publetariat’s Vault University curriculum  by April Hamilton and Zoe Winters (I was fortunate enough to win access to Vault University as a winner of Publetariat’s First Anniversary Contest.) While I don’t plan on revealing any detail on the excellent material presented in this curriculum (if you are interested, the fee is just $5 a month for monthly lessons, and I would highly recommend signing up and/or purchasing a copy of April Hamilton’s Indie Author Guide), I am using the subject headings of the sixteen “lessons” in the curriculum […]

2020-02-21T03:34:35+02:00July 23rd, 2010|Categories: Features, Member Blog|Tags: |

Branding & Publishing Strategies

Today, publishers are looking more to cut back on the amount of titles they release and focus their marketing clout and expenditure on extracting as much as possible from the branding of high-end authors. That doesn’t mean mainstream publishing editors aren’t open to new authors with an original book or voice. It just means the playing field is getting a little less hospitable. There seems to be a lot less players on the playing field and the substitution bench is getting crowded and our publishing managers are getting evermore conservative, unwilling to risk a late substitution from an unproven player […]

2020-02-21T03:36:04+02:00January 3rd, 2010|Categories: Features|Tags: |
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