Must be Relevant to Make Some Money by Dr. Phil Copeland
Must be Relevant to Make Some Money by Dr. Phil Copeland (“The Other Dr. Phil,” as it says on the cover) is a comprehensive guide outlining long-term planning for businesses, focusing on such important facets as leadership, innovation, sustainability, marketing strategy, and effective engagement with consumers.
The book is exhaustive about sound business practices, yet Copeland never completely defines what “relevance” is in terms of business production, even if he begins each chapter with the same sentence: “You must be relevant to make some money.” While relevance obviously means “connected” or “pertinent,” these in themselves are vague and open-ended terms. […]
CSR (Corporate Social Responsibility) is a tricky subject – what do corporations have to do to leverage social responsibility? How can a company act responsibly without affecting profits? This compilation of materials used for the study of sustainability for issues such as carbon emissions and climate concerns has been compiled by Murari from various sources to assist those looking for a more compact study guide. Murari took a Masters at Lewis and Clark College, and states that this book is inspired by text books from that course, although the exact course or Murari’s own expertise in the subject is not […]
The Representative by Thomas H. Cullen is a completely unique approach to writing a book, often with less that two sentences per page with many spaces and blank pages between, with an empty black cover. The writing follows a prose-like form, and speaks of a father and daughter, Mariel and Croyan and their relationship, which is enveloping the latter’s current three-Trokan crisis.
My Life With Wings is a Kafka-esque story about an ordinary shmo who wakes up one morning to discover he has grown wings. Eggerton has been leading a troubled life–he is aloof, a loner and divorced, and his predicament has left him both puzzled and vulnerable. And so he calls on his colorful and decidedly weird friends for advice. Crane suggests a medical cure–amputation. Woody recommends that he sell his story to a TV movie producer. Martin wants to ghost-write Eggerton’s autobiography. Hendricks doesn’t give the matter much thought; he just wants to get stoned. Mouse, Eggerton’s ex-wife, can’t seem […]
