No matter what anyone tells says, you need help to succeed in book publishing today, especially if you’re an Indie author. There is just too much to do to even have modest success.

The good old days. You know, the days when the book industry was controlled by a small group of publishers and an even smaller group of successful authors. To get into the group, you had to write what the publishers wanted you to write in the correct genre; a book that the publisher could forecast a profit and stay within budget.

At least at the start, they […]

Because book trailers are becoming a popular online marketing tool, I thought it was time I did a study of what was going on in this phase of book promotion. First, a trailer has to be a part of the total book package. You must keep that in mind as we proceed.

I reviewed 50 trailers, some from the HBS Author’s Spotlight group and some from high-profile authors. That should give us a good cross-section of the development of this relatively new process.

Are they worth the time and money? What did I see and hear that made a good […]

One of the first things an indie author should realize is that the printed version of their book does not have the same content as the ebook version and the differences start right in the front of the book.

It starts with the Copyright Page.
The first area that jumps out is the copyright page should be different. In fact, the copyright page should be different between the various ebook versions, i.e. Amazon vs. Barnes and Noble vs. Smashwords, etc.

After reviewing a couple dozen recent ebooks from indie authors, the first item that should be added to the copyright […]