Resources

Free tools, tips and links from SPR on writing and selling your book

20 Economical Book Marketing Techniques

Summary: Learn how to get your book publicity campaign moving despite the current economic recession by trying these practically economical methods of book marketing.

Whether you are an upstart author or a self published author, an efficient book marketing plan in these times of economic recession need not be expensive if you just know your target market, find the most economical means to inform this market of your works, and establish a lasting, trustworthy relationship with your new-found markets.

Study carefully your expected demographic market’s spending behavior and changing lifestyle habits, given these trying times, and then find effective ways […]

2012-01-10T15:12:29+02:00January 10th, 2012|Categories: Resources|

Boost Your Book Sales with Press Releases

Summary: Learn how to increase your book sales as a self-published author by trying an online press release campaign, in order to connect with the right demographic and significantly improve the sales returns of your book.

As a self-published author, you can generate considerable sales returns for your book by resorting to issuing well-written press release campaigns. If your book, regardless of genre, has a newsworthy quality worth posting in various online media organizations, newswire and press-release services websites, then a press release campaign is the right and cost-efficient option to promote your book.

When you finish writing a book, […]

2011-12-23T14:03:51+02:00December 23rd, 2011|Categories: Member Blog, Resources|

Guidelines to Consider in Marketing Books Using Email Advertisement Campaigns

Summary: Learn to distinguish the “Do’s” and “Dont’s” in carefully planning for and proceeding with an email ad campaign to market and promote your book, in order to connect with the right demographic and significantly improve the technical effectiveness of your book-selling strategy.

For an upstart author with limited resources, marketing the book by email ad campaign can be inexpensive and time saving, aside from being rewarding and profitable, if the author concerned will just carefully observe the following e-mailer guidelines:

1) Email Subject Line

Be careful in editing your email’s subject line, for this is one of the most […]

2011-12-21T13:53:47+02:00December 21st, 2011|Categories: Resources|

How to Link a Kindle and Print Edition

Sometimes when you create a Kindle edition, it is posted separately from the print edition so it is appears to be an entirely different book, with two distinct pages.  There’s no rhyme or reason why this happens to some books and not others, but it can be a real problem – especially when you’ve cultivated a bunch of reviews for one edition.  But even if you haven’t, it’s a good idea to have both editions in one place so buyers don’t have to hunt around for different options.

To link two books together, take these steps:

Email kdp-support@amazon.com and give

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2011-12-05T15:06:29+02:00December 5th, 2011|Categories: Resources|

Self-Published Translation Rights

Missed this post last month, and it’s an important one: Share The Wealth: A Radical Solution To Translation Costs

The main idea: get your book translated into different languages by promising the translator money on the back end after the book sells, rather than an upfront fee. Scott Nicholson writes on David Gaughran’s blog:

Amazon just opened its German store, and more digital and paper markets are going to open up for indie authors, and overseas readers will finally get an incredible range of choices. But it’s going to take a new kind of indie—the “indie translator.”

I currently have

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2011-10-27T13:05:33+02:00October 27th, 2011|Categories: Resources|

A New Way to Promote: Pay With A Tweet

There are good arguments for both sides of the issue on eBook pricing. A lower price may devalue your work, but it may also drive sales. There’s also the option of giving it away for free.

Henry’s recent experiment with giving his novel away for free got me thinking about doing the same with mine. I have a sequel due out later next year, and giving the first book away for free might be a good way to drive sales of the next one. Still, there’s that sticking point of giving it away without anything in return. I’ve been gun-shy […]

2020-02-21T07:44:39+02:00October 26th, 2011|Categories: Features, Resources|Tags: |

Kindle Fire HTML 5 Specs

Kindle has released its specs for the Kindle Fire and beyond, which now support HTML 5.

We’re pleased to announce a wide range of new features and enhancements – including HTML5 support – coming in Kindle Format 8 (KF8). KF8 is the next generation file format for Kindle books – replacing Mobi 7. As showcased on Kindle Fire, KF8 enables publishers to create great-looking books in categories that require rich formatting and design such as children’s picture books, comics & graphic novels, technical & engineering books and cookbooks. Kindle Format 8 replaces the Mobi format and adds over 150

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2011-10-22T21:22:46+02:00October 22nd, 2011|Categories: Resources|

eBook Marketing: What Goes Around Comes Around

To eBook authors, marketing can be a daunting task. Whether you’re an indie publisher or you are using a traditional publisher, the marketing is usually left up to you.

It is a digital world now and self-publishers are not tied to bookstores with limited shelf space and a revolving inventory. In fact it will be on sale for a very long time. With the longevity of your eBook’s life, you have the ability to try several different marketing avenues until you find one that works.

So where do you start with this marketing thing?

Your marketing goal should be to […]

2020-02-21T03:57:06+02:00October 20th, 2011|Categories: Resources|Tags: |
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