Articles, how-to’s, opinion and tips and tricks in the self-publishing arena
Kindle Promotion Tips to Maximize Your Newsletter Marketing Campaign
The window for marketing is pretty small. Certainly, you should never give up on a book once it’s had its major marketing push, but Amazon only gives a 3-month window to end up in the Hot New Releases section, or to benefit from other ranking factors that fade over time the older a book gets. So it can make sense to put all your eggs in one basket and try to make a giant push all at once.
Think of movie marketing – there are a few weeks of heavy advertising leading up to a release, there’s an opening weekend, […]