Book Reviews

In this slim volume, India-born business advisor and entrepreneur, Dr. Afshan Naheed Hashmi presents examples and case studies detailing how Indian businesses have confronted challenges and created successful enterprises, both within India and internationally, using the principles of jugaad.

We are told in the preface that the Indian word jugaad means many things and can be interpreted in many different ways, however Hashmi defines jugaad as “obtaining your objectives by maximizing resources through thinking outside the box.” Not exactly a mind-blowing business concept. While each example in the book illustrates one aspect of jugaad, there is nothing new or […]