Must be Relevant to Make Some Money by Dr. Phil Copeland
Must be Relevant to Make Some Money by Dr. Phil Copeland (“The Other Dr. Phil,” as it says on the cover) is a comprehensive guide outlining long-term planning for businesses, focusing on such important facets as leadership, innovation, sustainability, marketing strategy, and effective engagement with consumers.
The book is exhaustive about sound business practices, yet Copeland never completely defines what “relevance” is in terms of business production, even if he begins each chapter with the same sentence: “You must be relevant to make some money.” While relevance obviously means “connected” or “pertinent,” these in themselves are vague and open-ended terms. […]