Mark Coker on the Agency Model
Regarding today’s big publishing story (every day it seems like there’s another one) in which Apple and Big 6 publishers are potentially getting slapped with a Department of Justice lawsuit, Mark Coker comments on Tech Crunch:
[…]Prices might actually rise if Agency was abandoned. Under agency, publishers earn 70% of the list price as their cut, and the retailer gets 30%. Under wholesale, the publisher sells the book to the retailer for $X, usually at 50% of the list price, and the retailer usually marks up from there. Let’s take example of a book where the publisher wants