arthur

The world of book promotion has always been tied closely to the latest trends in social media. In 2025, authors are grappling with major changes in the digital landscape, forcing them to rethink how they connect with readers, and how to convince those readers that their words are worth reading, their labors of love worth the scant price of a paperback. With ongoing controversies surrounding X (formerly Twitter) and the potential banning of TikTok in the United States, many authors are searching for reliable alternatives.

One rising star in this evolving space is Bluesky, a decentralized social platform that […]