For anyone who publishes a book and actually wants people to read it, Business Basics for Authors by Hank Quense is a must-read. While the marketing, taxes, profit margins, and business ownership aspects of writing are usually pain points for authors, this book attempts to simplify and streamline the process as much as possible. With a conversational, easily accessible tone and an intuitive flow to the material being presented, this book is comprehensive without being intimidating. There are some redundancies in the text, and occasional informal moments that slightly diminish the author’s expert authority, but as a whole, this quick read is overflowing with valuable insight, as well as common-sense advice that many writers may have simply missed or ignored along the way.
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