So Good They Call You A Fake by Joshua Lisec

Sharing his paradoxical path to success in this modern era of consumption and instant gratification, So Good They Call You A Fake: Command Attention, Monetize Your Talent Stack, and Become the Uncontested Authority in Your Niche by Joshua Lisec is an essential read for workers in any industry, offering a heavy stack of hard truths about modern business.

While Lisec is a seasoned ghostwriter, this book casts far broader a brush than how to write good copy. The internet age has dramatically changed the rules for countless industries – artistic, industrial, social, technological, entrepreneurial, and more – and Lisec provides the fundamental guidelines for adaptability, ambition, and advancement in the digital age, as well as advice on how to be an effective ghostwriter.

Unlike many other guides that may be written with good intentions, but not with experienced authority, Lisec’s resumé is undeniably impressive and it shows in the book’s comprehensive focus, while still keeping the tone light; he has mastered the energy and language of an influential lifestyle guru, and his self-awareness is refreshing. The informal style of writing builds trust, without being condescending – he acknowledges that some of his wisdom is cliché, but his relentless honesty about the rate that society is changing will make even jaded self-help readers perk up and pay attention.

However, though the general outline and purpose of the book are strong, there are far too many grammatical and spelling errors from start to finish (“hypnowrting,” “persuarders,” among others), which undercut the book’s core narrative. Overall, the contemporary value of this book is obvious – it’s accessible, engaging, and penned by an impressively credentialed author whose well-earned confidence makes up for the problems in execution, offering a guide that is equally inspiring and informative.