The great thing about Twitter is that you don’t necessarily have to have a lot of followers to be seen. You can have ten followers, but if you use a hashtag like #horror or #sciencefiction, many other people will see the post as well, as there are a lot more visitors to hashtag pages than individual accounts.
However, having more followers means that your post has a better chance to land on the Top list, which is the first list users see, and where the post will show up for longer, as opposed to the Latest thread, where your post may scroll off quite quickly, depending on the popularity of the hashtag. To reach the Top list, you need to get clicks, likes, and retweets, which is more likely if you have a lot of followers, though it’s certainly possible using hashtags alone.
There are comprehensive posts about general hashtags for authors. Those hashtags can be great for connecting with other writers and gaining followers, but not always useful for promoting and launching a specific book.
Tip: though most of these hashtags are Twitter-specific, you can use hashtags on other social media, such as Instagram and Pinterest.
Retweet Groups
It’s usually necessary to follow accounts in order to get a retweet, but not always.
Indie Author Retweet Group: #IARTG
Horror: #HWRTG
Science Fiction: #SFRTG
Science Fiction & Fantasy: #indieSFF
Young Adult: #YABookPromo
Romance: #tw4rw
Erotica:
General:
Indie Author Group Hashtags
#FARG (Fiction Authors Resource Group)
General Book Promotion Group Hashtags
#CR4U (Clean Reads)
#RRBC & #RaveReviewsBookClub – Need to be a paying member here.
#ASMSG – For members of ASMSG.
#IAN1 – For members of the Independent Author Network.
Book Genre Hashtags
Add any of these with the above for an extra boost. Some writers add 10 hashtags a post, but this isn’t recommended, as it can come across as spamming.
#Adventure
#Apocalyptic
#Crime
#Dystopian
#Erotica
#Fantasy
#HistFic
#Historical
#Horror
#Memoir
#MensFiction
#MGLit (Middle Grade)
#Mystery
#NonFiction
#Paranormal
#ParanormalRomance
#Poetry
#Post-Apocalyptic
#Romance
#ScienceFiction
#Suspense
#SteamPunk
#Thriller
#UrbanFantasy
#Vampire
#WomensFiction
#YA
#YALit
#YoungAdult
#Zombie
Of course, there are many other possible genre hashtags, and you can combine your own (e.g. #RomanticMystery). With more-obscure hashtags, it’s easier to end up in the Top list, but don’t choose something so obscure that no one else uses the hashtag.
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