Profitable Price Points for U.S. and UK eBooks

A fascinating survey of ebook sales, via Luzme – the ebook price comparison site, shows the different ebook buying habits of readers in the U.S. and UK. UK self-publishers should especially take note, as ebook pricing in the UK has a much different impact than in the U.S. Many U.S. self-publishers already publish books in the $.99-$2.99 range, and her results show this price point works well.

Ebooks sell decently across the board, especially up to a $5 price point. However, in the U.K., it’s completely different. Ebooks only sell well in the cheap range.

For UK self-publishers, this should tell you to keep prices low. Additionally, for U.S. self-publishers, if you’ve set the book to $2.99+ in the American market, it makes sense to set a different price point internationally.

The conclusion:

In the USA:

1. Ebooks sell at all prices from $1 up to $10.
2. The most popular price range was $1-2.
3. The most revenue was earned between in the $9-10 price range.
4. Specialised ebooks sell at high prices, over $100.

In the UK:

1. It’s completely different!
2. Ebooks don’t sell well above £5.
3. The most popular price range was <= £1.
4. The most revenue was earned in the <= £1 price range.
5. There is less evidence of specialised ebooks selling at high prices