This seems fairly inevitable, though perhaps not as inevitable as Barnes & Noble’s entrance into self-publishing.  Book manufacturer and distributor, Book Masters, is starting a self-publishing service called Auturo:

Auturo (o-tour-o)

• Fluent in many languages and media

• Covering all digital conversion and distribution needs.

• Consolidates reporting and remittance for digital sales.

• Cost-effective, hassle-free services reaching the global market.

• Combining print and digital products for distribution globally.

Auturo Proposal Request

Why us?

• You own your own files

• Automatically updates your distribution profile with any new opportunities

• Bundle digital and hard copy production to reach all markets effectively

• Lowest revenue share costs, highest return rate to authors

• Professional sales force and marketing

Like Barnes & Noble, cost has yet to be disclosed.  If it’s reasonable, Bookmasters is in a good position to potentially offer better distribution than other self-publishing services.

About Bookmasters:

For more than 30 years, BookMasters, Inc. has been offering full-service publishing solutions from design to distribution to our customers worldwide. A privately held, family-owned business, BookMasters, Inc. blends superior craftsmanship and exceptional customer service with high-quality manufacturing and state-of-the-art equipment.

Our capabilities include one- to four-color offset printing and on-demand digital printing. Complete electronic prepress services are available, including color separations. BookMasters, Inc. offers saddle-stitch, perfect, lay-flat, adhesive/Smyth-sewn case, and mechanical bindings. Complete storage and conventional/e-fulfillment services are available with cost-effective shipping from BookMasters’ Midwest location. Value-added services include full-service composition, CD and DVD duplication services, and Internet sales through our online bookstore.

AtlasBooks, our distribution service, provides publishers with the necessary access to major wholesalers, including Ingram Book Group, Baker & Taylor, New Leaf, Borders, Waldenbooks, Barnes & Noble, Amazon, and Brodart.

BookMasters, Inc. coordinates each stage of production, providing flexible schedules and competitive pricing to the short- to medium-run market.


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