From BookstoMarketNow.com:

Calling All Self-Published Authors!

Do you yearn to see your book in book chains, your local independent book store, catalogs and on all of the major book-selling websites beside Amazon.com?

Would you like to be doing 30 or more broadcast and internet radio shows that showcase and promote personal development authors — and then see your sales leap as a result?

Are you too overwhelmed with work, promotion and coaching to launch a social marketing campaign for your book?

Do you have $7500 and want to give up 30% of sales? So it goes. Nobody ever said that distributing to bookstores as a self-publisher is impossible, it just takes a whole lot of money. If you’ve got around $10,000 to spend, you’re in luck. A place like Greenleaf Book Group will want to hear about your aggressive marketing plan and/or publicist. Just having $10,000 on hand isn’t really enough.  Basically, it comes down to passing a similar muster with a distributor as it would with a publisher: is your book marketable?  Will bookstores want it?  Will it sell?

So these are some of the hurdles.  I can’t say I’ve personally hired out one of these distributors because I don’t have $10,000 in cash on hand.  But once a service lowers its price for bookstore distribution to something more manageable, all bets are off and self-publishing will be no different than traditional publishing.  Of course, by that point, ereaders will be so commonplace that mainstream book distribution will no longer be as necessary.


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